Bad automation is usually a CRM problem.
Every CRM needs configuring before it fits anything. We work out what yours has to do, then I build exactly that.
Free 30 minutes. Let's talk it through.
What it is costing you
Everything sits on top of the CRM. If that is wrong, so is everything above it.
The same person twice
One lead exists in three records. Whichever one somebody opens decides what they think is true.
The empty field
It was added for a reason nobody remembers, so it never gets filled, so nothing can depend on it.
The number nobody trusts
The report exists. Everyone checks it against their own spreadsheet before they act on it.
What changes
What the system looks like underneath.
It is decided once
Everything the business needs to track, settled before anything gets built on top of it, so the structure holds as you grow.
You keep the CRM you have
Rebuilding from scratch is the expensive answer and it is rarely the right one. Usually the fix is structural, not a migration.
The work runs itself
Follow-up, routing, reminders and escalation, happening without anyone remembering to do them.
You are not stuck with me
A build spec, a setup guide and a walkthrough video, written for whoever runs it day to day. Not for a developer.
In their words
“He doesn't just execute tasks — he understands the bigger picture of what we're building and proactively identifies ways to optimize our systems. Reliable, resourceful, and incredibly sharp. If you're looking for someone who can bridge the gap between marketing, automation, and tech infrastructure — Xander is your guy.”
What happens if you book
Thirty minutes, and we talk it through.
You show me the CRM
However messy the data is. That is diagnosis, not something to apologise for.
I tell you what I would fix first
Whether it is structural or just a clean-up, and whether you need a migration at all. Usually you do not.
You keep the plan
Whether you hire me or hand it to somebody else. That is the whole risk.
Questions
Before you ask.
Tell me what's broken.
Free 30 minutes. Show me the CRM and I'll tell you what I'd fix first.