Portfolio

Real systems. Real outcomes.

Every project here solved a real operational problem — attribution flying blind, content teams drowning in logistics, CRMs that couldn't cross platforms. Here's the evidence.

All screenshots contain redacted or anonymized client data.

Marketing AgencySystems & Infrastructure

15automated stages

Built the operational backbone for a marketing agency, from booking to fully onboarded client, fully automated

A 6-stage sales pipeline, a 9-stage onboarding pipeline, an Apps Script provisioner that builds every new client's workspace, and Finn, an AI sales rep handling chat and voice, all wired into GoHighLevel.

Real systems. Real outcomes.

Built the operational backbone for a marketing agency, from booking to fully onboarded client, fully automated

Built the full lead-to-booking system for an SMP and SPMU clinic, brand, funnel, AI receptionist, all wired together

Collapsed a 30-hour weekly content operation into 23 minutes

Connected ad spend to revenue across 14 franchise territories

Saved $120/mo by custom-building the booking system they were about to buy

Cut 8 weeks of content production down to 24 hours with an AI pipeline

Migrated 6,566 deals from HubSpot to GHL without losing a single note

Replaced days of back-and-forth onboarding emails with a form that handles everything automatically

Open-source MCP server wrapping all 413 GoHighLevel API endpoints

Built a full SMS subscription product — from brand positioning to Stripe billing

Eliminated manual lead research — every new lead arrives pre-enriched before the first call

Built a multi-user contract sending system by connecting SignWell to GHL

Automated order-to-CRM sync between a restaurant's POS and GoHighLevel

Designed a founder coaching funnel that feels like a private invitation

Designed a heritage almanac HVAC funnel that routes emergency and estimate visitors differently