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Connected ad spend to revenue across 14 franchise territories

Built the missing link between their Google Ads and their booking software — now every dollar of ad spend is tracked to a booked job.

How the system fits together.
95%+
attribution accuracy
14
franchise territories live
0
manual tracking
4
stages linked, click to revenue

The problem

When someone clicks a Google Ad and books a job through HouseCallPro, the connection between that click and that revenue disappears. Marketing spend was flying blind across 14 franchise territories.

Cloudflare Worker handling attribution requests across all 14 territories in real time
Request analytics — every ad click matched to its revenue outcome
GHL workflow routing attribution data through the middleware layer

What shipped

  • Deployed across 14 franchise territories
  • 95-99% attribution accuracy via time-window matching
  • Full revenue loop: ad click → lead → booked job → revenue
  • Self-service setup guide for non-technical franchise operators
“We can finally see which campaigns are actually making us money.”
Franchise Operations Manager

Everything else

2 more screens from the same build.

GHL custom code that bridges the race condition between form submit and attribution capture
WhatConverts dashboard showing attributed leads with source, campaign, and revenue data

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