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Bring me the thing you're stuck on.

I go through what you're running, work out what's actually going on, and we decide what to do about it together.

Free 30 minutes. You leave with the plan whether or not you hire me.

61workflows read
on one live account, before a single recommendation
3architectures compared
written down and argued, before anything was built
4+tools evaluated
to answer one question that looked simple

Why this is hard

You already know something is wrong. Knowing which thing is the hard part.

Everyone has a theory

Sales blames marketing, marketing blames the leads, and nobody has looked at what actually happened.

The obvious fix

You have already tried it. It did not work, because it was aimed at the symptom rather than the cause.

The list that never shortens

Twenty things need doing and no one can say which one matters, so the safe ones get done first.

What you actually get

Advice is easy to sell and hard to check. So here is exactly what lands.

01

A proper look at what you're running

Every workflow, every pipeline, every place a lead can fall out of the system. Read whole, not sampled.

02

We work it out together

I go through it with you until you can see the same picture I do. You should be able to explain it to your team without me in the room.

03

What to do, in what order

The fix for each problem, roughly what it takes, and whether it is worth doing at all. Some of it will be no.

04

Someone to keep asking

Some of this ends at the document. Some clients keep me on as the person the decisions go through.

How the looking gets done

I built the thing that does the reading.

An account gets read every way at once: as a lead journey, as one system, and as one stream of messages. Nothing is sampled, and every cause has to say what would prove it wrong before it gets reported.

Read the case study

One thing to be clear about

I am not here to agree with you. If I agreed with everything you said there would be no reason to have the call, and some of what I tell you will be that the thing you want to build is not the thing worth building.

What happens if you book

Thirty minutes. You leave with the plan either way.

01

You bring the thing you're stuck on

A decision, a system that is not working, or a question you keep going round on.

02

I tell you what I actually think

Including when that is uncomfortable, and including when the answer is that you do not have a problem worth paying to solve.

03

You keep the plan

Plenty of this work ends with a plan somebody else executes. That is a fine outcome.

Book the 30 minutes

Questions

Before you ask.

Tell me what you're stuck on.

Free 30 minutes. Bring the decision you keep going round on and I'll tell you what I actually think.