Products & ToolsFunnels
A single-typeface landing page for a skin clinic, where restraint is the whole design
A single-page funnel for a sample London skin studio. Ten section blocks and exactly one typeface across the entire page, so hierarchy is carried by weight and space instead of by contrast between fonts.
Open the live demo
Opens in a new tab. Click through it like a visitor would, nothing is a screenshot.
The problem
Skin treatment pages default to before and after photography and urgency, and a studio selling a calm, considered experience is undercut by both. The page had to feel like the room it is selling, which meant removing the usual conversion furniture rather than tuning it.
What shipped
- One typeface across six weights, so hierarchy comes from weight and space rather than font contrast
- Ten section blocks including a ghosted process sequence and a standalone deposit block
- Left-aligned FAQ rather than centred, keeping the reading edge consistent down the page
- Ships as a single file that needs nothing else to run, so it loads fast anywhere
Got something like this?
Free 30 minutes. You leave with the plan either way.