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Client SolutionsAutomationsFunnelsCRM ArchitectureConsulting

Built the full lead-to-booking system for an SMP and SPMU clinic, brand, funnel, AI receptionist, all wired together

Audited a broken GHL setup, rebuilt the lead journey from scratch, deployed Olivia (Conversation AI + Voice AI) as the always-on receptionist, and produced the brand identity and funnel copy to match.

SMP pipeline, seven stages from New Enquiry through Qualified, Consultation Booked, Deposit Paid, Treated, Post-Care, and Rebook
2
AI agents across chat and voice
3
booking calendars rebuilt
2
service lines, separate journeys
24/7
cover on inbound enquiries

The problem

A scalp micropigmentation and semi-permanent makeup clinic had a GoHighLevel sub-account that wasn't working, miswired reply handlers, nurture flows that didn't stop after a booking, a dead Client Acquisition pipeline, an unwired AI agent named Olive, and no clear separation between SMP and SPMU customer journeys. Leads were leaking, follow-up was inconsistent, and there was no after-hours coverage for inbound enquiries.

SPMU pipeline, same seven-stage structure as SMP so the two service lines share one operating rhythm
Workflow root organized into 01 Lancashire SMP (marketing) and 02 AI Agents, clean separation between marketing and AI orchestration
Marketing workflows, Intake (SMP / SPMU), Nurture (Standard, Specialty, SPMU), Reply Handler (SMP / SPMU), Booking Recovery, every channel covered without overlap

What shipped

  • Two AI agents deployed: Olivia Conversation AI (Primary + Booking) and Voice AI Olivia
  • SMP and SPMU separated into distinct customer journeys under one brand
  • Calendar architecture rebuilt across SMP Treatment, SPMU Treatment, and Specialty Consult
  • Full brand identity delivered alongside the system, logo, guidelines, ICA, funnel copy
  • Canonical build spec documented so the setup can be maintained or extended without me

Everything else

12 more screens from the same build.

Olivia Booking workflow, the single agent workflow that powers the booking-handoff conversation across SMS, Instagram, and Facebook
Booking workflow overview, three colored zones (Lead Contact Info, qualification + branching, package-specific booking actions)
Section 1, Lead Contact Info: pause-tag check, AI greeting, then capture first name, last name, email, and phone before progressing
Section 2, qualification and routing logic that decides which package the lead is interested in before booking
Section 3, package-specific booking actions for Definition, Natural Glow, Wake Up Ready, and Hair Density Restoration Programme, each with its own confirmation message and hand-back to Primary Olivia
Conversation AI agents, Primary Olivia and Booking Olivia, both Auto-Pilot, live across SMS, Instagram, and Facebook (plus +4 channels)
Primary Olivia prompt, "Tracey's assistant at Lancashire SMP" on GPT-5 Mini, scoped to two service lines (SMP and SPMU)
Voice AI Olivia, inbound web and phone agent grounded in the Olivia knowledge base for pricing, booking, reservation-fee, and practitioner info
Hair Density Restoration Programme funnel, £899 SMP package with embedded SMP Treatment booking calendar and pre-treatment FAQs
Wake Up Ready Package funnel, £799 three-area SPMU bundle with package breakdown, social proof, and integrated booking
Natural Glow Package funnel, £549 lip blush + natural brows package, same visual system across the entire SPMU line
Definition Package funnel, £549 defined brows + subtle eyeliner SPMU entry-point, shared booking and FAQ pattern

Want one built for you?

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