Products & ToolsCustom Apps & SolutionsFunnelsAutomationsConsulting
Built a full SMS subscription product — from brand positioning to Stripe billing
Owned the entire product: strategy, pricing, conversion funnel, 5 AI bots for two user tracks, and all the billing infrastructure. Audited the live product with real analytics, then redesigned everything based on data.
- 7→3
- fields in the checkout
- 17→5
- questions in onboarding
- 12→3
- sections on the landing page
- 5
- AI bots across two tracks
The problem
An SMS-based AI companion for habit building and addiction recovery had been heavily built (61 workflows, 5 bots, 46 email templates) but barely activated — 78% of workflows were still in draft. The checkout had a 96% abandonment rate, the landing page had 6-28% scroll depth, and zero paying users after launch.
What shipped
- Full product audit → redesign based on real Clarity analytics data
- Checkout compressed from 7 fields to 3 — targeting 96% → <80% abandonment
- Fixed critical safety liability — crisis resources now given directly instead of referencing missing workflows
- Consolidated brand from 4 personas to 2, replaced fake stats with honest claims
Everything else
1 more screen from the same build.
Got something like this?
Free 30 minutes. You leave with the plan either way.