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Saved $120/mo by custom-building the booking system they were about to buy

Instead of paying for iClosed, I built a custom form and calendar that qualifies leads, routes them to the right agent across 8 regions, and books the call — tailored exactly to how their team works.

How the system fits together.
8
regions routed automatically
7
agents matched by area and price
4
intent paths through one form
18
workflows behind the booking

The problem

A real estate team with 7 agents across 8 Idaho regions needed a booking system with complex lead qualification — but GHL's native forms and surveys couldn't handle the routing logic. They were close to purchasing iClosed at $120/month, but even that couldn't match leads by intent, area, and price range the way they needed.

Multi-path intake form — visitors choose Buy, Sell, or Rent to start qualification
Dynamic follow-up questions based on intent, area, and price range
Agent calendar booking — matched by specialty and territory automatically

What shipped

  • $120/month saved vs. iClosed subscription they were about to buy
  • 7 agents across 8 regions routed automatically
  • Agents never manually route a lead — the system handles intent, area, and price range automatically
  • Full client documentation site with password protection
“The system just handles everything now — leads come in, get routed, get booked. My team doesn't touch it.”
Craig Flood, Living In Idaho

Everything else

2 more screens from the same build.

18 GHL workflows handling post-booking automation, reminders, and pipeline updates
Workflow detail — conditional routing based on lead qualification score

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