Saved $120/mo by custom-building the booking system they were about to buy
Instead of paying for iClosed, I built a custom form and calendar that qualifies leads, routes them to the right agent across 8 regions, and books the call — tailored exactly to how their team works.
Results
- •$120/month saved vs. iClosed subscription they were about to buy
- •7 agents across 8 regions routed automatically
- •Agents never manually route a lead — the system handles intent, area, and price range automatically
- •Full client documentation site with password protection
“The system just handles everything now — leads come in, get routed, get booked. My team doesn't touch it.”
The Problem
A real estate team with 7 agents across 8 Idaho regions needed a booking system with complex lead qualification — but GHL's native forms and surveys couldn't handle the routing logic. They were close to purchasing iClosed at $120/month, but even that couldn't match leads by intent, area, and price range the way they needed.
What I Built
A custom intake form replicating and improving on what iClosed offers — with 4 intent paths (buy, sell, rent short-term, rent long-term), intelligent agent routing by area and price range, and built-in calendar booking. All tailored to how their team actually works, with 18 GHL workflows for post-booking automation and a Cloudflare Worker backend keeping credentials server-side.
Have a system that's held together with duct tape?