Spec WorkFunnels
Designed a founder coaching funnel that feels like a private invitation
A four-page funnel for fictional Forge Consulting — landing page, application, booking, and confirmation — built to pre-qualify founders before the calendar opens.
Opens in a new tab. Click through it like a visitor would, nothing is a screenshot.
- 4
- pages, one visual system
- 1
- application before the calendar
- 3
- typefaces holding the editorial look
- 375px
- verified, no horizontal overflow
The problem
Business coaches selling $5K–$10K programs need funnels that qualify leads before booking a call — not everyone who lands on the page should get calendar access. Most coaching funnels either gate too aggressively (losing good leads) or not at all (wasting the coach's time with unqualified calls). The funnel needs to feel premium enough to match the price point while collecting enough information to pre-qualify without feeling like an interrogation.
What shipped
- Editorial landing page with manifesto pacing, serif typography, and restrained motion
- Application, booking, and confirmation pages now share one premium visual system
- Qualification happens before booking through fit framing, not just form friction
- Mobile verified at 375px with no horizontal overflow across the funnel
Got something like this?
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