Products & ToolsFunnels
An editorial five page clinic site that publishes its prices where the others do not
A complete five page website for a sample destination clinic. Charcoal bands alternating against clay, the most motion of the three directions, and the only one carrying a dedicated pricing transparency section.
Open the live demo
Opens in a new tab. Click through it like a visitor would, nothing is a screenshot.
The problem
A clinic positioning as a destination is competing on brand rather than on convenience or price, which makes its website part of the product. The risk in that posture is opacity: a site that looks expensive and hides its prices reads as evasive, and the reader assumes the worst number rather than the real one.
What shipped
- Five pages and 42 sections, with alternating charcoal and clay bands rather than one ground throughout
- The only one of the three directions publishing a pricing transparency section
- 147 transition rules, the most considered motion of the three
- A dedicated mobile navigation overlay, which neither other direction carries
Got something like this?
Free 30 minutes. You leave with the plan either way.