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A five page clinic site that puts the practitioner in front of the ask on every page

A complete five page website for a sample medical-led clinic. Cool and credential-forward, with the named practitioner placed ahead of the appointment section on every page that carries both.

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Opens in a new tab. Click through it like a visitor would, nothing is a screenshot.

The home page, with credentials and the practitioner's name surfaced above the fold rather than held for the about page

The problem

For an injectable or medical-led practice the thing being bought is a person's judgement, not a treatment. A site that leads with treatments and prices is answering a question the buyer has not asked yet, and by the time it introduces the practitioner the reader has usually already left.

What shipped

  • Five pages and 42 sections, with the practitioner ahead of the ask on every page carrying both
  • Practitioner band set on a dark ground so it anchors the page instead of reading as another card
  • Colour, type and spacing each defined in one place on all five pages, so a change lands everywhere at once
  • Reviews and FAQs come from a list rather than being repeated down the page, so they are filled in one place

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